About PSAA

PSAA (Professional Service Advisors Association) was created as a training organization dedicated to improving Service Advisor skill sets while preparing them for a rewarding career in the automotive service industry.

PSAA’s Complete Service Advisor Training Program (3 courses) is very affordable, easy to learn and use. Our primary focus is to improve Service Advisor retail sales performance while improving customer satisfaction. Satisfied customers are loyal customers. 

Our courses are designed to develop and enhance Service Advisor skills required in this dynamic industry. And all courses are available in text documents or MP3 format for listening convenience. Service Advisors need training resources to deliver better customer service and to utilize these techniques to constantly polish their retail selling skills in an ever-changing, demanding, service lane driven business.

Our training is aligned with dealer objectives regarding retail sales revenue, service profitability, customer satisfaction and retention.

PSAA is dedicated to the success of each Service Advisor by providing skill development resources to assist in achieving higher levels of productivity.

We provide Service Advisors with the needed relationship building techniques and retail selling strategies to take advantage of the daily opportunities that are always present in the service lane. We teach Service Advisors how to turn those opportunities into retail sales, while providing customers with higher levels of positive service experiences.

We also teach how to build stronger customer relationship attitudes that take Service Advisors to the next level of professionalism and personal success. Simply put, our training really works!